Burger Blast has a delightful and full taste that will leave you wondering what that flavor is that you can't quite put your finger (or taste buds on). The "secret ingredient" is from the Grains of Paradise. Grains of Paradise is more popular in Middle Eastern, North and West African cuisines but it has become increasingly popular in this country when used in various rubs for chicken, fish and steak.
 
Sprinkle Burger Blast on the burgers and then pat it into the meat about an hour before grilling (like we would with many spice rubs); also try adding it into your mix while making the burgers; add it during the cooking process or add it at every stage possible to layer in the flavor.
 
The flavor of Burger Blast is also just a bit sweet and balances perfectly with the hints of smoky paprika.