To use a Meat Rub, as the name implies, simply rub the seasoning into the meat (in this case:beef, pork, lamb or ribs) before cooking. Some cooks like to rub the meat with lemon juice or a little oil before adding the spices. Others like to score the meat with a knife and then rub the spices into it. Some cooks wrap and refrigerate the meat for about half an hour or so after rubbing, to let the flavors penetrate the meat.